Demoboost, a Warsaw-based start-up that helps software companies deliver the best demo experience to better market and sell their products, has raised EUR 1.7 million in a pre-seed round to further accelerate product development and the global expansion of the platform, led by us at b2venture with support from Movens Capital and a host of business angels.

The global software as a service market is worth $130 billion today and is expected to reach into the trillions in a few years. The Warsaw-based start-up helps B2B software vendors transform their marketing and sales activities, by providing a platform to easily create, personalize, share, and track product demos at scale.

The founding team around Demoboost know the challenges of buying and selling software firsthand. They have been selling together as a vendor-partner team for Salesforce for years before starting Demoboost. Together they have worked on and closed dozens of deals, experiencing the vendor partner-customer dynamic up close. Additional experience in buying software for global corporations also revealed the disconnect between growing buyers’ expectations and vendors’ capacity to keep up.

“It is rare for a startup at such a young stage to have a product that works so well and is already being used by so many great companies. That’s a testament not only to the founders’ vision but also to their ability to execute. We are confident Demoboost will be a category-defining company.”  Andreas Goeldi, Partner at b2venture.

The company was founded by Piotr Zesiuk (Chairman), Pawel Jaszczurowski (CEO), Kamil Smuga (CTO) & Anna Decroix (CMO). Congrats to the entire team!